The concept of „Huawei Youniverse” is about an experience oriented high-tech store designed on fundamentally modern trends, personalised customer experience and omnichanneled retail strategy.
The need to apeal and support the customer interest is the key to the in-store experience. By creating a new own “store brand” based on “customer” and his “universe” the brand can increase the inerest to the retail products.
Creation of a modern tech-focused community that will promote the brand itself as the physical store in the certain location as well as globally. This is the ideal scenario of the social media recognition and increasing Huawei position in relation to the main competitors. The imperative for traditional retailers is to create a cross-channel offering, one in which their customers have the same experience online as in their stores, and can move between the two channels without friction – this is called the “seamless retail experience”. The same model we integrate into the whole design concept of “Youniverse”.
Customer looks for seamlessness and consistency across the touch points along shopping journey. All sensual experiences are included along the path in Huawei store. The store concept blurs boundaries of sensual and digital experiences.
Design by Igor Romaniuk, Izabela Kowalska, Marcin Boratyn