“We have designed the Asian flagship store of Steinway & Sons in Tennoz Isle. Our aim was to create a space where their clients can feel Steinway’s craftsmanship, philosophy, history, and the beauty of their instruments. Clients will feel attached to everything about Steinway in this showroom, beyond the concept of “objects”.
Patents… Patents are made out of brass, and baked in a sand mold. This traditional manufacturing process represents their craftsmanship. Each plate has patent number and name engraved, sealing their traditions and histories. Flooring… We installed a Herringbone floor to reproduce Steinway’s woodworking craftsmanship spirit in the interior space. We used 5 kinds of wood (beech, bubinga, walnut, maple, and mahogany), which are also used for making pianos. These details add dignity, which is backed by traditions and records, to the interior.”
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Architects: OgataYoshiki, SALT, IkawaAtsushi, WataseIkuma
Photographs: Courtesy of OgataYoshiki+SALT
