Inspired while on a picnic with friends, Korean designer Yeongkeun Jeong conceived the idea for Butter! Better! after forgetting to bring a knife along. A simple yet brilliant idea, Yeongkeun tells Designboom that he wanted the product to “satisfy people both sentimentally and emotionally” because he believes eating is “not just a behaviour to achieve satiety, but involves all the senses”.
Images courtesy of Designboom.
