DesignInteriorPolish Design

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The concept of „Huawei Youniverse” is about an experience oriented high-tech store designed on fundamentally modern trends, personalised customer experience and omnichanneled retail strategy.

The need to apeal and support the customer interest is the key to the in-store experience. By creating a new own “store brand” based on “customer” and his “universe” the brand can increase the inerest to the retail products.

Creation of a modern tech-focused community that will promote the brand itself as the physical store in the certain location as well as globally. This is the ideal scenario of the social media recognition and increasing Huawei position in relation to the main competitors. The imperative for traditional retailers is to create a cross-channel offering, one in which their customers have the same experience online as in their stores, and can move between the two channels without friction – this is called the “seamless retail experience”. The same model we integrate into the whole design concept of “Youniverse”.

Customer looks for seamlessness and consistency across the touch points along shopping journey. All sensual experiences are included along the path in Huawei store. The store concept blurs boundaries of sensual and digital experiences.

Design by Igor Romaniuk, Izabela Kowalska, Marcin Boratyn

Visualization @niuanse

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PRESENTATION _HUAWEI_ARS

PRESENTATION _HUAWEI_ARS

DesignFoodInteriorPolish Design

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We decided to go for Jazz Club style with bits of modern trends. To increase those feelings we have specially designed an unique lamp made of trumpets. Dark wood and leather in bottle green and honey colors will give interior  some fresh air and space.

By using floor materials we divided interior in two main spaces based on their function. First – order zone, we covered with modern, hexagonal tails in subdued, beige colors. Second – table zone, is finished with wood to make it more comfortable and warm. Both floors meet and mix in the middle giving impression of smooth transition.

In this version we left bar where it was – under the wall, but we made some improvements based on local vison. First of all, we have hidden all that’s going on behind the bar by putting in front of a customer fridge with sandwiches and snacks. Now, what was the weakest point of this interior became a very strong place. Also we made a use of a wall behind the bar by putting there useful shelves and made some space for menu, commercials and slogans. For all bar furniture we decided to use warm oak wood with black marble tops.

When it comes to table zone, we didn’t do that much when it comes to organizing tables. We made some movements and adjustments that gave us 68 seats. We have honored the way space was is used now. We left Lounge zone as it was, but gave it new, fresh look with new couches, armchairs and oversize lamps that will serve well for writing and reading. Long couch under the window got new life, we gave it high, bar tables and seats making it more of a short time space to use. Main zone got some new furniture as well. Oak table tops will work well with bar and leather covered chairs will give all the comfort we need.

Big thing about this option is back wall. We decided to cover it with bottle green, milled tiles and place elegant but delicate lamps. We think that it’s a very good place for pictures of customers, VIP`s and event souvenirs.

Last but not least, the celling. Made of same oak that we used for table tops and bar furniture. Lowered above the bar and open above table zone made of wooden beams formed in triangles.

Design by Dominika Ladowska, Marcin Otulak, Marci Boratyn.

 

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ArchitectureDesignFoodPolish Design

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We went for industrial, crude furniture. Plants in jars hanging form the celling, same warm oak wood connected with dark metal frames and old brick on the back wall makes this interior darker but warmer and cozy.

Our revolution is best seen when it comes to the bar that is moved to the middle. It became an island and a furniture by itself.  With this option, short term customers will be led by tiles on the floor from entrance to the bar and out by second exit to the library.

If you want to have a sit, you can choose form 76 seats we have fitted in this option. You can use comfortable long couch under the wall, where bar used to be, or use bar chairs under the site and watch people walking by. There are tables for two and four and if there is a need to connect them for bigger group it can be done easily.

Again we left Lounge zone as it was giving it new furniture and a carpet that will make it feel more like home. New exciting thing here are hanging tables with bar chairs. Those are perfect as a quite table for two, with romantic lamp, and view from above others.

Very strong element of this interior is our celling made of steel mesh. To make it even more entertaining we decided to decorate it with mirrors in various frames. This way we will make interior look bigger and mysterious.

Design by Dominika Ladowska, Marcin Otulak, Marcin Boratyn.

Visualisation by Piotr Tamkun.

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ArchitectureDesignFoodPolish Design

2017.04 KW FC ASIS (9)

Whilst creating the food court area for Klif Fashion Mall we had in mind the elegant interiors of the Malls’ boutiques as well as its modern and unique exterior. A diamond cut façade and gentle shapes that permeate the common areas give a feeling of exclusivity and inspire to add spaces that will harmoniously blend together creating a consistent structure.

The idea behind this change was to design an interior that would meet the expectations of Klif’s premium customers. Adequate space arrangement is the key to satisfy the needs of most demanding customers. The leisure section is ideal for business meet-ups whereas the traditional one is the choice for family meals or rendezvous with friends. There is also a fast sector for the time-strapped visitor.

The food court’s borders are marked by a highlighted corian ceiling, giving the place a distinct, unique feel.

Light, gentle colors, comfortable furniture, premium finishing create a unique high-style look and customized, tailor-made sofas add to the individuality of the place.

The project was designed by Karolina Czapska. The investor is Paige Investments Sp. z o.o.o.

The manager of DM Kilf is BNP Paribas Real Estate Poland.

 

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ArchitectureDesignInteriorPolish Design

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Celebrate the success!

We have received the award “Gazele Biznesu”. It is given to companies in recognition of their growth and business dynamics. “We are very happy that our efforts have been noticed. ARS Retail Group has always placed great emphasis on delivering high quality solutions at affordable prices. Such policy has been appreciated by our clients and enabled us to qualify for this award” says Łukasz Derlacki, ARS owner and founder.

ArchitectureDesignPolish Design

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We love designing spaces that create positive emotions. Spaces that invite customers with subtle, yet attractive elements where all the pieces unite together to create a story.

For our client Galeria Sandecja we chose white, shades of graphite and the warmth of wood to create a cozy restaurant zone in Scandinavian style. In the common areas you will notice the motive of a pink folk ribbon reflected in different architectural elements. We chose this pattern to underline the connections of the place with the region and regional traditions. We also prepared a project of new parking area, it will have modernized and more visible signage making navigation much easier.

“It was important for us to create a customer-friendly design. At the same time we put a big emphasis on combining regional motives with modern elements and most recent shopping center design trends” says Dominika  Ladowska Lead Design Architect at ARS Retail Group.

We hope you enjoy watching our projects!

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DesignInteriorTechnology

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Have you seen the latest SAMSUNG store in Targówek? ARS Retail was responsible for this project. We adapted the brand’s global concept and managed an efficient investment process providing the client with a swift turn-key realization.

The shop boasts a cross-section of  the lastest tech novelties – smartphones, tablets, electronic equipment and an imposing TV wall. No need to rush if you’re stunned by the choice – just grab a coffee and enjoy a cappuccino.

It was a pleasure to work on such a modern and client-oriented project. Thank you SAMSUNG!

Foto by Grzegorz Śledź.

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